Joel Aiken has been an internationally respected winemaker in the Napa Valley for over 35 years. He brings unparalleled experience and deep industry relationships to his consulting business. A California native, Joel began his career in the Napa Valley at Beaulieu Vineyard after receiving his master's degree in Enology from the famed University of California at Davis. Beginning as Assistant Winemaker in 1982, Joel was promoted to Winemaker, Director of Winemaking and ultimately, Vice President of Winemaking in 1999. During his tenure, Joel oversaw winemaking not just for Beaulieu, but for many of the wineries of Beaulieu's parent company, Diageo, throughout California.

At Beaulieu, Joel directed the replanting of Beaulieu's historic vineyards with new clones of Cabernet Sauvignon in Rutherford and Pinot Noir and Chardonnay clones in Carneros. Working with famed Beaulieu winemaker, Andre Tchelistcheff, Joel introduced many new, innovative wines including Tapestry which received much acclaim. In recent years, Joel oversaw winemaking at Acacia and Provenance in the Napa Valley as well as the design and construction of the Georges DeLatour Reserve Winery at Beaulieu, completed in 2008. This winery uses state of the art techniques such as computer controlled pumpovers and temperature control as well as the innovative technique of barrel fermenting Cabernet Sauvignon to produce Beaulieu's flagship wine.

Joel served on the board of the Napa Valley Vintners from 2000 - 2005 holding all officer positions including president. He is a board member and past president of the Rutherford Dust Society, serving on the board since it's formation in 1994. He also served on the board of the Carneros Wine Alliance throughout the 1990's.